Of course, this leads you to a problem: how do you check a piece of content to make sure it’s not violating anyone’s copyright?
They recognize it’s not always going to be possible, of course – if you’re writing about a medical condition, there are only so many ways to describe it, so there will be “plagiarism” that isn’t really considered plagiarism – but if your whole post is copied word-for-word from another website without properly disclosing it or citing your source, you’re going to have a bad time. On top of all of that, it can even get you in legal trouble if the rights holder decides to pursue you for the violations. Doing it intentionally and willfully can be devastating to your brand reputation. Violation of intellectual property rights, theft of content, and just the all-around lack of ethics involved can put your brand in a bad position. There are two main reasons for this need:
Plagiarism is a big problem pretty much anywhere written and copyrighted content is created.īusinesses running blogs need to be aware of it because any time you pay for content (whether it’s from a content mill, a freelancer, an AI, or even a trusted writer), you should be checking to ensure that your content is unique and not stolen.
